Anysharp
Social Media Strategy · Influencer Outreach
AnySharp, ION8’s sister brand, is one of the UK’s leading kitchen sharpeners. As an extension of our ongoing work with Ion8, we came on to support AnySharp with a lighter scope focused on influencer collaborations and improving their social media presence.
We refreshed their pages for a cleaner, more cohesive look, handled influencer outreach and coordination, and facilitated a successful partnership with Big Nibbles to kickstart their new content direction.
Campaign: AnySharp x Big Nibbles
We partnered with food creator Big Nibbles to bring AnySharp to life through fun, kitchen-focused content that highlights the sharpener’s everyday practicality. The video reached new audiences on Instagram, blending humour, food prep, and authentic creator storytelling.